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Case Studies

Don’t take our word for it. Hear from our clients how our solutions have impacted their performance

Case Study

Chris Richards / New Business (BDM) at Air IT

Chris is an experienced Business Development Manager, who has worked in innovative start-ups through to face-paced PE backed MSPs. He started his sales journey in 2015 so brings many years experience and years of learning to his Sales Meddic engagement.

The Approach

Air IT contracted Sales Meddic to support and run sales assessments with their sales professionals. This collaboration aimed to provide clear, data-driven insights that would enable tailored training programmes. By utilising Sales Meddic’s comprehensive 10-step process, Air IT was able to identify specific areas for improvement within their sales team. The detailed assessments conducted by Sales Meddic offered valuable insights into the strengths and weaknesses of each sales professional. This data was then used to create customised training sessions, ensuring that each team member received the support they needed to enhance their skills and performance effectively.

About Air IT

With over 20 years of information technology excellence, Air IT is a next-generation managed service provider built on a secure AI & automation-enabled platform. Trusted by over 2400 clients throughout the UK, our award-winning service and innovative solutions ensure your technology fuels growth, efficiency, and success.

Their approach is simple. Your success is their success. Air IT takes the stress away from IT with a comprehensive service built around your business. They’re there to make your life easier, keeping your IT systems optimised and taken care of so you can focus on your day-to-day operations.

Whether you need fully managed IT or for them to be an extension of your internal It team, they help you achieve your objectives with on-demand IT support, high performing cloud solutions, advanced communication solutions, and an IT infrastructure that’s always secure.

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Name

Chris Richards

Company

Air IT

Course

Mastering the MSP Market

It was genuinely great to have real first-hand proven Sales executives from the MSP sector give their insight into regular sales challenges and overcoming those challenges

Ed Webb

Account Manager

Really good, the session was valuable to me and the training was relevant to the MSP market and my role.

Laurence Chetwynd

Account Manager

Sales Meddic is by far the best sales training i have experienced in my career. Making the training personable to me really helped with understanding the techniques put forward. i cant wait to start using the techniques learned to help further my sales career.

Nick Williams

Account Manager

Great use of time and really interesting way of understanding your own limitations/where improvements can be made in your approach to clients from a general point of view but also in how to speed up the process to close a sale.

Rich Marshall

Account Director

Sales Meddic has delivered training like no other with valuable insights on my approach that I can take into the real world. Thank you.

Alex Cook

Sales Director

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